Case Study | Brand Awareness Promotion in South Korea× Global Applianc

Brand Awareness Promotion in South Korea × Global Appliance Manufacturer

Local Platform Expertise. Enabling Successful Market Entry.

Case Study | Brand Awareness Promotion in South Korea × Global Appliance Manufacturer

How a global appliance manufacturer overcame low brand recognition in South Korea’s hair dryer market

THE CHALLENGE

In South Korea’s growing hair dryer market, the client faced the challenge of increasing brand awareness, as its recognition lagged behind the top three competitors, which collectively held approximately 70% of the market. In addition, the client needed to maximize marketing effectiveness within a limited budget, while previous marketing efforts had failed to deliver sufficient return on investment (ROI).

THE SOLUTION

Clear Targeting, SNS-First Delivery.

Rather than spreading the budget across multiple channels, we adopted a focused marketing approach centered on social media. By leveraging the strengths of each platform at different stages of the customer journey, we effectively drove brand awareness, customer acquisition, and purchase conversion.

- Leveraged KakaoTalk and Instagram to maximize brand awareness and audience reach.

- Utilized Naver and Instagram to capture high-intent prospects and drive purchase decisions.

Result

1.5x
Sales Growth　
200%+
Exposure & Click Performance

KEY SUCCESS FACTOR

Local Expertise. Platform Partnerships. Better Results.

A key success factor was driven by transcosmos' strong local platform
partnerships and deep understanding of the South Korean market. By combining targeted marketing with Kakao-based customer engagement, the campaign increased
brand awareness and supported purchase consideration within a limited budget.

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Brand Awareness Promotion in South Korea × Global Appliance Manufacturer