Case Study | B2B Sales Support × Global Beverage Manufacturer

Reaching Retailers Field Sales Couldn't Cover.

How transcosmos built a remote B2B sales support function that helped a global beverage manufacturer close retail coverage gaps in Vietnam.

THE SOLUTION

A Remote B2B Sales Team, Working Alongside the Field.

transcosmos built and operated a dedicated remote sales support function of approximately 200 staff, using phone calls and local messaging channels to reach retailers the field team could not physically cover.

What We Did:

  • Built and staffed a ~200-person B2B sales support team
  • Ran new-retailer acquisition outreach by phone and messaging apps
  • Managed order intake for both new and existing retail accounts
  • Maintained ongoing relationships with existing retail customers
  • Fed customer feedback (VOC) into continuous service improvement

Result

  • ~200

    Dedicated remote sales support FTEs

  • 100%+

    Sales and new-account acquisition KPI achievement

  • New Sales Channel

    Established outreach to previously unreachable retailers

KEY SUCCESS FACTOR

Remote Reach Extends the Field Team - It Doesn't Replace It.

Rather than simply growing headcount in the field, transcosmos built a remote channel that worked in parallel with it - reaching retailers that distance made hard to serve, while maintaining the same standard of order handling and customer relationship management the client's own field team already delivered.

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