Where Should You Start?

Most market entry plans don't fail from a lack of effort - they fail because the wrong question gets answered at the wrong time. Money goes into a launch before anyone has confirmed demand. A campaign runs before the right audience can even find it. A support team gets built before anyone knows what scale is actually needed. transcosmos works with you at each of these stages - validating demand, building awareness, launching operations - using local teams and market data across 36 countries and regions.

Main Markets We Help You Win

  • Japan

  • Greater China

    Mainland & Taiwan

  • South Korea

  • Indonesia

  • Other ASEAN Markets

  • U.S.

1. VALIDATE DEMAND

Test Marketing

See How the Market Reacts, Before You Commit

Full-scale investment is easier to justify once you've seen real customers respond. Live commerce trials on TikTok and Facebook put your product in front of local shoppers and capture how they actually react — likes, comments, and purchases, not projections. Where the category is unfamiliar or the market itself is still the question, structured research fills in the picture: how people shop, what they compare you to, and how your brand is perceived before you've spent a dollar on media.

  • Live commerce trials on TikTok and Facebook, with real purchase and engagement data
  • Short test cycles that skip the inventory and storefront investment
  • Category and competitive research to sharpen positioning
  • Local consumer perception studies before your brand goes wide

2. BUILD AWARENESS, GET DISCOVERED

Online & Offline Promotion

Earn Attention in Every Market You Enter

Brand awareness looks different from one market to the next - the platforms people trust, the influencers they follow, even how word travels. We build campaigns around each market's own media habits: KOL partnerships with local or regional talent, paid media across the platforms that matter locally (from Google and Meta to NAVER, WeChat, and LINE), SNS management, press placements, and word-of-mouth strategies where that's still how people decide what to buy. Where it fits, offline moves - events, TV tie-ins, transit and retail takeovers - add a second layer of visibility on top.

  • KOL and influencer partnerships suited to each market
  • Paid media across global and market-specific platforms
  • SNS management and content
  • PR placements and media tie-ins
  • Offline activation - events, TV, out-of-home - where it fits

2. BUILD AWARENESS, GET DISCOVERED

AI Search Optimization (GEO)

Show Up When Customers Ask AI, Not Just Google

Your brand, described correctly, everywhere AI is asked about it.
Body: A growing share of research now happens inside a chat window. We check how ChatGPT, Gemini, and Perplexity currently describe your brand - including where they get it wrong - then fix what's underneath: structured product data, your presence in knowledge graphs, and content written in a way these tools can actually cite. We keep watching it monthly, so drift gets caught early rather than a year later.
Bullets:

  • Audit of current AI visibility and accuracy across major AI search tools
  • Structured product, review, and site data (schema markup)
  • Knowledge graph and brand authority building
  • FAQ and content built to be cited by AI, not just ranked by search engines
  • Monthly reporting on AI visibility and share of voice

3. LAUNCH AND SUPPORT LOCALLY

EC Sales Support & Consignment Sales

One Partner, From Sourcing to the Sale

You don't need a dedicated team on day one. Early on, our existing in-country locations can handle initial inquiries at a fraction of the cost of a standalone setup. As you expand into more markets, our regional HUBs — Hungary for European languages, Malaysia for Asian languages, Vietnam for non-voice Japanese, Korean, and Chinese, Thailand for Japanese, the Philippines and Indonesia for English — cover the language range from fewer locations. For English-speaking markets specifically, our Vietnam shared-service model lets you start with a small pilot and move to a dedicated team only once volume justifies it.

  • Regional HUBs covering Europe, Asia, and English-speaking markets from fewer locations
  • Shared-service pilot option for start-up
  • In-country support with scailability
  • A clear path to a dedicated team as volume grows

3. LAUNCH AND SUPPORT LOCALLY

Local Market Support

Support Customers Without Starting From Zero

Selling online in a new market usually means juggling several platforms, several sets of local operations, and often several vendors. We run it as one: sourcing, day-to-day operations (site build, customer care, order management, fulfillment), and sales across each market's leading e-commerce platforms. Global-e handles the cross-border logistics; Shopify handles the storefront. You get one relationship instead of five.

  • Sourcing through operations to sales, managed end-to-end
  • Coverage across multiple countries and each market's major e-commerce platforms
  • Cross-border commerce through our Global-e partnership
  • Storefront build and management through our Shopify partnership

One Partner. Every Step. Every Market.Your Successful Global Expansion Starts Here.

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FAQ

Q1: How long does it take to get a real read on demand in a new market?

Live commerce trials are built to be fast and low-cost. Real engagement and purchase reactions start coming in as soon as the trial goes live — without any inventory or storefront investment.

Q2: What's actually different about AI Search Optimization versus regular SEO?

SEO is about ranking. GEO is about being the answer — making sure that when someone asks ChatGPT or Gemini about your category, your brand comes up, and comes up correctly.

Q3: Do we have to commit to a full support team right away?

No. You can start with our existing local operations or a shared-service pilot, and move to a dedicated setup once volume and market fit are clearer.

Q4: Can you handle several countries and platforms at the same time?

Yes - that's the point of running it as one operation. Through our own teams and partnerships with Global-e and Shopify, we manage sourcing, fulfillment, and sales across multiple countries and platforms under a single relationship.