Sales Back Office
Sales Back-Office Digital Transformation in Thailand: From Manual to Automated
Case Study | Sales Back Office × Major Japanese Food Manufacturer
Sales Back-Office Operations in Thailand.
Local Operations Enhanced by Digital Transformation.
THE CHALLENGE
Manual Processes. Multiple Channels. End-to-End Inefficiency. A major Japanese food manufacturer operating in Thailand faced a fragmented sales back-office operation—complex order processing arriving from multiple channels, manual tasks remaining at every process step, and data input, output, consolidation, and verification all handled by hand. Scaling the business meant first fixing the foundation.
Order Management Process & Pain Points:
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Order Receipt
Complex order processing from multiple channels
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Demand Planning
Complex order processing from multiple channels
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Shipment Coordination
Manual tasks remaining across each process step
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Billing & Collection
Data input, output, consolidation, and verification still handled manually
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After Service
Manual tasks remaining across each process step
THE SOLUTION
Digital Transformation Across Every Step of the Order Cycle.
transcosmos implemented a comprehensive digital transformation—replacing manual processes with integrated technology solutions across the full order management cycle.
1. B2B EC Platform
Streamlined order intake from all sales channels into a single, unified platform—eliminating manual order receipt complexity and reducing processing errors.
2. IDP / AI OCR
Automated paper document reading and processing—removing manual data entry from billing and collection workflows. (Planned)
3. RPA
Robotic process automation applied to data processing steps—driving efficiency across demand planning, shipment coordination, and after-service operations.
4. Dashboard
Real-time process visualization and monitoring—giving management full visibility across the entire order management cycle.
THE RESULTS
Local Expertise + Digital Optimization = Scalable Operations.
- Full order cycle digitized — from order receipt to after service
- Manual tasks eliminated across multiple process steps via RPA and AI OCR
- Single platform consolidating orders from all sales channels
- Real-time visibility across the entire operation via dashboard
- Scalable foundation ready to grow with the client's Thailand business
WHY IT WORKED
Local Knowledge. Digital Capability. One Partner.
Transforming back-office operations in a local market requires more than technology - it requires understanding how business actually works on the ground. transcosmos combined deep Thailand operational expertise with digital transformation capability to deliver a solution that works for the local team, the local market, and the global business objectives. Local expertise and digital optimization—delivered together.