ResorTech EXPO in Okinawa is an IT and digital transformation (DX) exhibition and business matching event designed to promote DX across all industries in Okinawa and drive business creation both domestically and internationally.
The highly successful annual event was held on November 13–14, 2025, at Okinawa Suntory Arena.


The term “ResorTech” is a coined word that combines Okinawa’s two key industries—tourism (resort) and IT (technology).


In Okinawa, the tourism industry represents a large part of the economy, and labor shortages have become an increasingly serious challenge.
With this in mind, there is growing interest in digital transformation (DX) to improve operational efficiency and enhance the quality of services year by year.


To address these challenges in the tourism industry, transcosmos has continued to provide solutions and marked its seventh participation at ResorTech EXPO.
In this report, we will share highlights from the event.

1.This year, we showcased a generative AI-powered remote customer service avatar.

ResorTech EXPO was held as a platform to connect IT solutions from Okinawa, across Japan, and overseas with a wide range of industries.The event featured exhibitions, symposiums, seminars, and online sessions, and was a great success, attracting a total of 21,055 visitors over the two days.


The venue featured a wide range of solutions, including AI avatars, automated coffee-making robots, disaster response robots, and vehicles equipped with autonomous driving capabilities.

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A total of 284 companies and organizations participated.

At the transcosmos booth, we showcased three services: the “staff-assisted remote customer service avatar” (featured previously), the LINE-based bulky waste collection request system “KANAMETO,” and our newly introduced “generative AI-powered remote customer service solution.”


In the section showcasing the staff-assisted remote customer service avatar, visitors had the opportunity to experience the customer service process firsthand.
They were also able to see how operators work behind the scenes in coordination with the avatar, allowing them to understand the entire system through a “see and experience” approach. This hands-on content was very well received.

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The transcosmos booth attracted a large number of visitors

"Among the highlights, the generative AI-powered remote customer service avatar attracted particular attention.
As generative AI continues to gain rapid momentum, visitors from various industries stopped by the booth and actively engaged with the team, asking a wide range of questions."


A key feature of transcosmos’s generative AI-powered remote customer service avatar is its hybrid approach, combining AI-driven support with operator-assisted avatar services.

If there are cases where generative AI cannot fully handle the interaction, operators can step in to provide support.
This ensures consistent, high-quality customer service while also helping to improve customer satisfaction.

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The generative AI avatar attracted strong interest from many visitors.

We also saw many students among the visitors.
As part of its social contribution efforts, transcosmos provides special classes on generative AI at high schools.

"At this year’s booth, we also distributed pamphlets about our generative AI classes, which were very well received.
Not only educators but also students showed strong interest, asking many thoughtful questions—highlighting the growing interest in generative AI."

2. Seminar presentation at the special event area

The special event area hosted a variety of seminars and talk sessions by different companies.
Topics ranged from AI-driven operational efficiency to digital transformation in smart city development, and all sessions attracted large audiences.

One of the highlights—a seminar by neuroscientist Kenichiro Mogi—was so popular that it drew standing-room-only attendance.

transcosmos delivered a seminar on the theme of “Reducing operational workload and driving DX through centralized call handling for stores and facilities.


As labor shortages continue to intensify, we introduced solutions to help reduce employee workloads and maintain customer satisfaction.
Through real-world examples, we highlighted the centralized call handling model and the use of voice bots and chatbots to support digital transformation (DX).


The session attracted many attendees, including those from IT companies facing challenges with centralized call handling, and the audience listened with strong interest.


Following the seminar, many participants who wanted to learn more were seen heading directly to the transcosmos booth, demonstrating a positive synergy between the seminar and the exhibition.

 

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At the seminar venue, a transcosmos representative delivered a presentation on “Reducing operational workload and driving DX through centralized call handling.”

3.Event Highlights and Key　　　　　　 Takeaways

ResorTech EXPO has been gaining more momentum with each edition.
This year, aiming to achieve even stronger results than the previous year, transcosmos set a target of distributing 300 sets of materials.


As a result, we distributed 500 copies—far exceeding our original target.
At times, we even ran out of materials, clearly reflecting the strong interest from visitors.

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HITO‑kun, the Okinawa area mascot, also appeared at the booth

For this exhibition, multiple transcosmos divisions—including call center, digital marketing, and business process outsourcing—came together to participate.　This “All transcosmos” approach proved highly effective, enabling us to better match our products and services to the diverse needs of visitors.

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Team members who participated in this event

We will continue to deliver integrated solutions to solve industry challenges—stay tuned for upcoming events and seminars.

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