Asian Local Expertise
FMCG Customer Care Across 10 APAC Markets: 15+ Years of Trust
Case Study | Asian Local Expertise × Global FMCG Leader
Customer Care for APAC Market.
15+ Years of Trust in Japan, Korea & China - Now Expanded Across ASEAN.
THE CHALLENGE
Offshore Consolidation Couldn't Keep Up. Multi-country operations were consolidated in the Philippines, but recruiting multilingual talent in one location could not keep pace with business growth. As the client expanded across ASEAN, they needed native-level support in each market—something a single offshore hub simply couldn't deliver.
THE SOLUTION
Local Teams. Hub Management. Unified Standards.
transcosmos deployed native teams in each market, managed centrally through a Malaysia APAC Hub with a dedicated Global Manager - delivering consistent standards and a single point of contact across all markets.
- Local Operations - Native teams deployed in each market for authentic, culturally-fluent support
- Hub Management - Malaysia as APAC hub with Global Manager oversight
- Unified Governance - Single point of contact, consistent quality standards across all markets
What Offshore Consolidation Can't Deliver:
- Stable access to qualified local talent in each market
- FMCG-specific fulfillment: on-site storage for defective products, returns, and refunds including vouchers
THE RESULTS
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15+
YearsProven track record in Japan, Korea & China
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10
MarketsExpanded across ASEAN & ANZ
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8
LanguagesNative-level support
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100
FTEsTotal operation volume